13 April 2021 (previously posted 13 November 2020)
Keeping customer service as a separate entity, I judge all experiences of buying online by my Amazon experiences. It's not that I am a huge Amazon fan but in my experience they do the best job and make it easy to buy, track, and return purchases. What amazes me is how poor so many other businesses do. Especially WalMart, which gets a one star review (if only zero was possible). How can a company with that many resources do such a poor job? It's 2020 and still businesses can't figure out online retailing experiences.